Archive for the ‘Social Media’ Category

Talking about Social Media @BlogTalk2010

Tuesday, August 31st, 2010
A segment of a social network
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BlogTalk2010, a major conference on social media, was hosted by the NUI Galway (Ireland) over the Weekend of August 27th.

hypios research project manager, Werner Breitfuss, a specialist in automatic Social Web information retrieval, was invited to give a keynote address on what he (and we) do best–the use of intelligent tools for web-based expert search.

We couldn’t all go, so we asked Werner to file a report on what transpired during the two-day event (which included a medieval banquet). Here’s what he told us:

Day 1:  Applications for Social Networks

Web-based Media means Revamped Media Literacy training:

Dan Gillmor, director at the Knight Center for Digital Media Entrepreneurship, gave a talk arguing for the need for more responsible media creators–and media consumers.  The strong movement away from traditional media outlets towards Web-based media, he believes, calls for a new kind of media literacy.  A recent article from ReadWriteWeb speaks to the urgent need for such media literacy.

Reviewing the results of a new study from Northwestern University, RWW summarizes:

college students (“so-called digital natives) have a decided lack of Web savvy, especially when it comes to search engines and the ability to determine the credibility of search results. Apparently, the students favor search engine rankings above all other factors. The only thing that matters is that something is the top search result, not that it’s legit.”

Gillmor’ talk focused on the design principles that would help discern source-legitimacy.

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Mathematical Progression: Equalis bring OI to Applied Math

Tuesday, August 17th, 2010

Vrije Vloeistofcorrectie

Judging by projects as diverse as Polymath and Arxiv, the math community is more open than most.  Along with its close sibling computer science, it’s been an early adopter of open science.

The success of significant experiments in openness, like Gower’s Polymath, is all the more surprising in a field which, more than others, rewards the achievement of individual, young genius.  There’s much prestige (and, with the Clay Institute, money) at stake for being the first one to submit the proof.

Most of these experiments in openness have leaned towards pure (theoretical) mathematics. But a recently launched open innovation (OI) platform, Equalis, sets its sights on applied mathematics.

Co-founded by Carmine Napolitano, with a background in engineering and finance, and Neil Mitchell, who holds a PhD in Computer Aided Engineering, Equalis seeks to capture the interest and imagination of those “other” mathematicians, working in areas as diverse as signal processing, statistical analysis, image enhancement, and numerical optimization.

What does it have planned for its math-focused community? So far, Equalis is largely focused on building up the solver community, knowing that a well-developed community can propose, advance and support many different kinds of projects.

In other words Equalis aims to be a 21st century math utopia where people go to ask questions related to their personal research in the morning, contribute to an open source project in the afternoon, and collaborate on a corporate prize challenges (like the ones hosted on hypios) in the evening.

Equalis has officially teamed up with hypios–virtually joining the two solver networks.  Equalis members can view relevant problems for hypios marketplace directly on Equalis’ site, and hypios’ expert-identification techniques can actively -push problems towards potentially appropriate Solvers on Equalis.  As Anthony DeFellipo, president of hypios America said, “we look forward to innovating together.”  Or more precisely we look forward to together enabling the most creative minds to step to the fore and do the innovating.

Learn more about Equalis: http://www.equalis.com

Read more about the partnership here: Equalis/hypios Announce First Math-Focused Open Innovation Community

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Posted in Hypios News, Innovation, Internet Issues, Open Source Theory, Research and Development, Social Media, Uncategorized | Comments Off

How Open Do I Need to Be REALLY? Charlene Li Responds

Tuesday, May 4th, 2010

I’ve never heard Groundswell author and Altimeter Group founder Charlene Li speak before, and I’m glad I had the chance today. She makes “social” seem less scary; audience members that didn’t speak up before are comfortable asking her the questions that most bother them.

The points she made in sum:

- Focus on relationships. This is about having a relationships strategy, not a social media strategy.
- Align social strategy with strategic goals.
- Support your open leaders.
- Plan for failure – there will be many.

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The Tao of the Secret Decoder Ring

Monday, May 3rd, 2010

This is a picture of Ralphie, the protagonist of A Christmas Story, dreaming about the obsession of his childhood: The BB gun.

The BB gun, and what it represents, is an undercurrent of the film, but it’s less what the BB gun is than what it represents that so bewitches little Ralphie: he wants to belong to something, to be a hero, and he thinks the BB gun will get him there.

Current TV’s Mario Anima used this as his opening gimmick for a talk that focused primarily on how you can build community by catering to that most human of desires: the need to belong. And oddly, instead of harping longer on the BB gun, he used a separate Ralphie obsession to structure the rest of his talk: the Little Orphan Annie decoder ring campaign, a partnership between the ’30s-era radio series and Ovaltine.

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’OMG! We Need to Do Social Media!’

Monday, May 3rd, 2010

Jaimee Clements, online production manager of eBusiness and AAA, gave a quick and candid half-hour talk on social media implementation. What she said is a primer for good execution; here it is.

Tips for If You Haven’t Dived In Yet

Start small. Try Twitter first; it’s easy to manage and understand.

Listen and take action on what users already want from you.

Be clear on objective and goals. If you know what your goal is, you have something to measure, and you can engage selectively, as opposed to in a way that spreads the net wide but wastes energy.

Meet with legal & HR early and often. Otherwise, if you surprise them all of a sudden with a crisis, they’ll probably take forever. Damage gets done when you can’t respond in real-time.

How dedicated do you want to be? (more…)

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My Facebook’s On Fire! Some Thoughts.

Monday, May 3rd, 2010


This week I’m liveblogging the Social Media and Community 2.0 Strategies conference in Boston, so I’ll be updating you on what I learn as the days progress.

GE Healthcare Customer Acceleration leader Tom Zimmerman’s opening talk, “Join the Conversation,” just wrapped. In the wake of an open question to the audience – how do you manage a social media firestorm? – I’ve already had two really good conversations.

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